Five values: people, credit, harmony, practicality, excellence

People: people first: respect employees, people-based management; enhance employees' values and promote corporate development.

Credit: creditable service: creditable operation and service; establish good personal, working and social relationships.

Harmony: win-win harmony: harmony and coordination, shared benefits; achieve win-win harmony among people, enterprise and nature.

Practicality: truthful and practical: realistic, rigorous and careful; cultivate down-to-earth and practical working style.

Excellence: innovation and excellence: advocate innovation and pursue excellence; achieve constant progress and development through innovation.